360 CAMPAIGNS & OFF AIR

A selection of recent campaigns that I worked on as creative, copywriter, director and editor.

UNSPUN WITH MATT FORDE

The creative for Matt Forde’s political satire show literally places him in the middle of current affairs. Always commenting, always undermining. The campaign was comprised of TV, print in national papers, Rail cards and six sheets across the UK.

Unspun - TV Spot

For the launch TV Spot Matt Forde’s political satire show we literally placed him in the middle of current affairs. Always commenting, always undermining.

Unspun - Six Sheet

Unspun - Train Cards

DEATH ON THE TYNE

A 360 teaser and launch campaign for the return of Gold’s most successful original commision. Including on - air, off - air and out of home. Encompassing television, print, radio, transvision, digital, social... and a phoneline!

Death On The Tyne - Launch Print Ad

The print image for the week of launch. It appeared in a variety of formats and sizes in national papers, magazines and digital six sheets.

Death On The Tyne - Launch Digital Six Sheets

During launch full motion digital six sheets were shown as sites around the country.

Death On The Tyne - Launch Waterloo Screen

A site specific out of home spot for Waterloo Station

Death On The Tyne - Teaser TV Spot

The return of Death on The Tyne was launched with a series of “Fake Ads” for Drapers Tours. As ever Drapers Tours are enduringly amateur.

Death On The Tyne - Teaser Print Ad

A double page print advert for national newspapers. A fake ad for Drapers Tours designed to be a fun and amusing read. I wrote the copy with Natasha Brinsden.

Death On The Tyne - Fake Sponsorship

Fake Drapers Tours sponsorship spots were shown across the the Gold Channel during the course of the teaser campaign, replacing the traditional sponsors.

Death On The Tyne - Phone Hotline

Harnessing cutting edge marketing from 1993 the teaser spots all point this phone hotline.

THE COCKFIELDS

Launched with a TV spot, print, out of home and on air idents, this delightful ensemble comedy follows a dysfunctional family over a weekend reunion. The campagn resulted in the highest viewing figures for a commissioned series on Gold.